Euromonitor International has come out with a report that enlists the toys that most commonly feature in Santa’s bag. Detailed studies have shown that sales of toys shoot up in the fourth quarter just before Christmas. This is quite expected and retailers also stock up their inventories with toys around this time to meet the increased demand. However, the challenge faced by the toy makers is that they need to correctly project the popularity of toys before they can start manufacturing the toys. Otherwise they have the huge risk of overproducing an obsolete toy or under producing a popular one.
There is too much competition among the toy makers. All of them want to hog the number one spot. The toy makers thus need to plan for an aggressive marketing of their products in order to influence the buyers. Nowadays the retailers fill up their inventories only after they see a distinct rise in the interest of the customers. This puts the risk completely at the toy makers’ end and very close control is needed to minimize the risks.
After detailed analysis, Euromonitor International has released the data that enumerates the popular toys this season. The trends that can be expected this year are enlisted below:
- Lego might topple other brands
Mattel continues to be the market leader in the sales of dolls while Hasbro has the larger share in the outdoor toys segment which is equally popular with boys and girls. Putting lego toys into personalised Christmas stockings has been growing in popularity. Due to this reason, the all time popular Lego is slated do exceptionally well, especially with its editions of Super Heroes, Galaxy Squad and City ranges. Among the new brands Furby Boom is expected to do well cashing in on the tablet/toy integration.
- Active figurines to hog the sales
With the launch of Activison Blizzard’s Skylanders active figurines have become hugely popular. The concept of collectible figurines interacting with video games has struck the right chord among the children. Swap Force has enhanced another step of innovation to the idea. Children can swap body parts and powers of the super heroes to get newer versions. This year, the competition will be even more fierce because Disney Infinity has joined the market which intends to apply this concept to the Disney characters which have more than a century of established popularity.
- Pre school tablets
Nowadays it’s a very common to see a toddler playing with a tablet. This generation of children is tech savvy and they can spend hours with their tablets. Consequently, there is a substantial amount of research work done to note the pattern of demand among children. LeapFrog and InnoTab 3S are 2 very popular tablet brands and they reap that are expected to reap in good profit margins from this year’s sales. The brands are collaborating with new games and apps to enhance their sales.
The imminent launches of Microsoft’s Xbox One and Sony’s PS4 are going to garner huge amounts of revenue. Older children are always big fans of the console based games. Moreover the targeted advertisement campaigns would influence the young minds greatly and the good stuff will bring in big profits.